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Bioactives: a $186 billion market

Bioactives are part of one of the most promising markets in the world, with a Compound Annual Growth Rate (CAGR) of 8% per year – and still relatively unexplored in Brazil.



Baru is a typical nut from the Cerrado, widely recognized as the newest trend in Superfoods. In the 2019 harvest, a kilogram of Baru nuts was sold between R$ 60 and R$ 130 in the Brazilian retail market. Internationally, a kilogram of baru can reach the equivalent of R$ 780.

26% protein
33% lipids calcium
omega 6
rich in unsaturated oils
free radicals
cholesterol control
prevents anemia and joint pain


Fava d’anta is a seed that only exists in preserved Cerrado. Among other characteristics, it produces rutin, a bioflavonoid of pharmaceutical interest, mainly exported to China. Between 2011 and 2020, $58 million were generated in the sector, with the largest market players in Europe.

A major star of the Cerrado when it comes to phytomedicines, it is used in the treatment of circulatory diseases. Today, its derivatives are already used worldwide in the development of treatments for a range of chronic diseases.

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Açaí is internationally recognized for its nutritious properties and health benefits. It is rich in antioxidants, fiber, and essential fatty acids. It is considered the main Brazilian superfood, with demand in both the national and international markets.

Açaí is rich in antioxidants, such as anthocyanins, which help combat free radicals in the body, as well as containing fiber, vitamins, minerals, and essential fatty acids. This combination of nutrients makes açaí an energy food that can contribute to cardiovascular health, strengthening the immune system, and improving digestive health.

Want to know more?

Robb Report
Super Food
Correio Braziliense
Marie Claire
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